10 Usability Principles of web design
Friday, November 03, 2006
Design your site to meet specific user needs and goals. Use motivators to draw different user "personae" into specific parts of your site.
2. User task flow
Who are your users? What are their tasks and online environment? For a site to be usable, page flow must match workflow.
3. Architecture – it's 80% of usability
Build an efficient navigational structure. Remember – if they can't find it in 3 clicks, they're gone.
4. Affordance means obvious
Make controls understandable. Avoid confusion between emblems, banners, and buttons.
Why reinvent the wheel? Use ergonomically designed templates for the most common 8-12 pages.
6. Usability test along the way
7. Know the technology limitations
8. Know user tolerances
Users are impatient. Design for a 2-10 second maximum download. Reuse header graphics so they can load from cache. Avoid excessive scrolling.
9. Multimedia – be discriminating
Good animation attracts attention to specific information, then stops. Too much movement distracts, slowing reading and comprehension.
10. Use a stats package
Monitor traffic through your site. Which pages pique user interest? Which pages make users leave? Adjust your site accordingly.
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Give me a description of your general SEO(search engine optimization) experience.
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What industry sites, blogs, and forums do you regularly read?
Have you attended any search related conferences?
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