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SearchEngine Optimization

What is mean by SEO?

Simply SEO means "Search Engine Optimization".

Search engine optimization is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

i.e. SEO is the process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that pushes the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam.

Following are some of the SEO tips that help the new comers to get better result.

Optional but very important:
A - Own your-domain-name-dot-com
B - Host your site on a reliable server

1 - Shorten the title to 55 chars
2 - Add the robots tag
3 - Place the robots.txt in your root on your server
4 - Get rid of the js in the code and put it in an external file
5 - Use css instead of color, size and font tags
5 - Change the link buttons or js links in to text links
6 - Make sure to have a site map page
7 - Make sure you have 404 page
8 - At the bottom of each page use menus as text links
9 - Make sure your page code is not bigger than 100 K
10 - Submit your site to ODP, Google and Yahoo Dir, make sure to select the right category
11 - Pay special attention to your content
12 - Try to get as much as relevant links you can
13 - Read each search engines guide lines and follow them strictly
14 - Don't spam
15 - Don't use doorway pages
16 - Don't cloak17 - And pray hard that the big G appreciates all your efforts

posted by Jansan John @ 8:23 PM,
Labels : DiggIt!  |


At 8:42 PM, Blogger Allen said...

"16 - Don't cloak17 - And pray hard that the big G appreciates all your efforts"

What does "Don't cloak17" mean?

At 10:34 AM, Anonymous Sarthak said...

Hi. This was indeed a very helpful post and your blog is excellent.
Please post something about SEO for blogs...especially blogspot blogs. That will be a great help for many bloggers out there who cannot afford hosting. Do check out my digital filmmaking blog.



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